Influencers tend to show off their #inspiring and #amazing lifestyle on Instagram. But what they're really famous for are their not-so-subtle #productplacement fails.

To promote the Sparkassen app “KWITT”, we initiated a #funny social media campaign where our “Kwittfluencer” parodied the most famous influencers on his channel: full of super #authentic pics, #deepthoughts, and a great deal of irony.

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https://www.instagram.com/derbote_official/

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Our Job: Concept & Execution

JvM/Spree 2018​

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