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IKEA | BRAND CAMPAIGN
Make home count
You go out to restaurants, on vacations, short trips
and business trips. To pre-school, school, university
or the office. You go to clubs, to concerts and cinemas. To the gym, yoga class, violin lessons, to a museum, the theatre or to the theme park. But most of your life is still spent at home. So why not make the place you spend most of your time, the place you love the most?
This is our pitch-winning campaign for IKEA.
Their first full SEA brand campaign in 12 years.
Our Job: concept & execution
TBWA\Singapore 2019




OOH

Highway billboard

MRT station billboard

Shopping mall billboard



Poster bus shelter



Poster party area



Poster airport
DIGITAL





Instagram stories



Banner booking website
Banner shopping website
Digital OOH cinema


Instagram postings




Facebook postings

Posting on Valentine's Day


Programmatic banner foodpanda.com
Programmatic banner booking.com
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