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The most German supermarket

In times of national crisis, small-minded xenophobia becomes more prevalent.


So, to remind shoppers how great variety is, we took the famous rightwing parole “foreigners out“ literally: We emptied an entire EDEKA supermarket, leaving only the German products behind.

It's a stark depiction of a world without diversity.

Our job: Ideation

JvM/Spree 2017

EDEKA Reactions
Edeka supermarket
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